Samsung has announced pricing and availability for its new lineup of OLED and QLED 4K TVs. Sizes currently range from 43 to 98 inches, but select models will also be available in options as large as 115 inches later this year.
The collection includes the flagship S95F OLED, midrange S90F OLED, entry-level S85F OLED, high-end QN90F QLED, and midrange QN80F QLED. All of Samsung's TVs use the company's Tizen smart TV system, which offers access to the best streaming services and cloud gaming apps like Xbox Game Pass. They also feature Samsung's SolarCell remote, which doesn't require batteries.
I recently got an early look at some of these new models during a visit to Samsung's facility in New Jersey and came away excited by what I saw. Below, I've broken down everything you need to know about each display, including pricing and key features. I've also shared my initial impressions of the S95F, QN90F, and QN80F.
- See also: The best Samsung TVs | The best smart TVs
Samsung S95F OLED
The S95F is Samsung's latest flagship 4K TV. It's one of the top high-end displays of 2025 and uses an advanced QD-OLED panel with an anti-glare matte screen.
- Samsung 77-inch S95F OLED 4K TV ($4,499.99) - See at Amazon
- Samsung 65-inch S95F OLED 4K TV ($3,299.99) - See at Amazon
- Samsung 55-inch S95F OLED 4K TV ($2,299.99) - See at Amazon
The S95F is the most impressive TV in Samsung's 2025 lineup. This high-end display uses an OLED panel with quantum dots to achieve an infinite contrast ratio and bright, vivid colors.
The S95F offers a brightness increase of around 30% compared to its predecessor, the S95D. That's a big deal since the S95D was the brightest OLED TV I tested last year. During my review, I measured a peak brightness of 2,170 nits on a 10% test pattern, which enabled stellar high-dynamic-range (HDR) performance. The S95F also has a higher 165Hz refresh rate compared to the older S95D's 144Hz. This feature is only beneficial to PC gamers with high-end systems, but it can offer smoother gameplay with the right gear.
The S95F incorporates the next iteration of Samsung's glare-free matte screen technology. This feature was first introduced on last year's S95D, and it does an excellent job of combating reflections when watching TV in a bright room. However, I still don't like how the matte coating causes black levels to look a bit hazy when the screen is hit with light. So, there's a performance tradeoff buyers will have to weigh based on their viewing needs.
The S95F is now rolling out to stores in 55-, 65-, and 77-inch sizes. A larger 83-inch model will also be available in the coming months. Though notably pricier than the older S95D currently sells for, the S95F's upgraded specs could be worth the premium to big home theater enthusiasts who want the absolute best performance.
Check out our full Samsung S95F OLED 4K TV review.
Samsung S90F OLED
The S90F is Samsung's midrange 4K OLED for 2025. This model is the successor to our favorite TV of 2024, and it's expected to offer a brighter image while maintaining the excellent contrast performance of its predecessor.
- Samsung 83-inch S90F OLED 4K TV ($5,399.99) - See at Amazon
- Samsung 77-inch S90F OLED 4K TV ($3,499.99) - See at Amazon
- Samsung 65-inch S90F OLED 4K TV ($2,499.99) - See at Amazon
- Samsung 55-inch S90F OLED 4K TV ($1,799.99) - See at Amazon
- Samsung 48-inch S90F OLED 4K TV ($1,499.99) - See at Amazon
- Samsung 42-inch S90F OLED 4K TV ($1,299.99) - See at Amazon
Samsung's S90F is the brand's new midrange OLED TV for 2025. Like the pricier S95F, it uses quantum dots to achieve bright colors while also benefiting from the infinite contrast of its OLED panel. However, quantum dots are only used in the 55-, 65-, and 77-inch models. As a result, the 42-, 48-, and 83-inch sizes are expected to offer a dimmer image.
The S90F is the successor to the 2024 S90D, which is my current pick for the best TV you can buy. It's not yet clear how much of an improvement the S90F will offer, but I expect a decent increase in peak brightness. The 65-inch S90D was capable of about 1,240 nits, so I wouldn't be surprised if the S90F can hit close to 1,500. That would still be under the flagship S95F's peak brightness, but such a number would be fantastic for a midrange OLED.
The S90F has a 144Hz refresh rate rather than the 165Hz offered by the S95F, but that's still more than enough for most gaming needs. It also lacks the S95F's glare-free matte screen. Depending on your preferences, this could be viewed as a drawback or a benefit. The S90F's glossy screen will be more susceptible to reflections, but it'll be able to preserve black levels better in bright rooms.
With the exception of the 83-inch model, the new S90F is actually launching at a lower price point than the S90D did when it first hit stores last year. For instance, the 65-inch S90F's launch price is $200 less than the S90D's launch price. However, the 2024 S90D is now available at a big discount, with the 65-inch model often on sale for as low as $1,400. Given current deal pricing, the S90D is the better buy. But if the S90F follows a similar trend in sale pricing throughout the year, it's poised to be a contender for the top TV value of 2025.
Samsung S85F OLED
This is Samsung's entry-level OLED TV for 2025. It can't get as bright as the brand's pricier displays, but it still offers an infinite contrast ratio and wide viewing angles.
- Samsung 83-inch S85F OLED 4K TV ($4,499.99) - See at Amazon
- Samsung 77-inch S85F OLED 4K TV ($2,999.99) - See at Amazon
- Samsung 65-inch S85F OLED 4K TV ($1,999.99) - See at Amazon
- Samsung 55-inch S85F OLED 4K TV ($1,499.99) - See at Amazon
Buyers on the hunt for an entry-level OLED model should keep an eye on Samsung's S85F. This TV won't match the brightness capabilities of the brand's S90F or S95F, but it will still deliver an exceptional high-contrast image.
HDR content won't look quite as intense on the S85F compared to the brand's pricier TVs, but the panel will benefit from OLED technology's pixel-level dimming and wide viewing angles. So, while the S85F's dimmer image will make it less suited for use in a bright room, it will still look excellent in a dark home theater environment.
The S85F has a 120Hz refresh rate, which is enough to unlock high-frame-rate modes on a PS5, Xbox Series X, or Nintendo Switch 2. However, it falls short of offering the S90F's 144Hz support or the S95F's 165Hz support. Those modes are only needed if you're gaming on a high-end PC, but it's worth noting. Like the S90F, the S85F has a traditional glossy screen.
The S85F will eventually replace the 2024 S85D once stock of that older model sells out. It's not yet clear how much of a performance improvement the S85F will offer. If you're shopping for a budget OLED, I recommend grabbing the S85D while it's still available. But the S85F will likely be a great option later in the year once sales like Prime Day come around in the summer.
Samsung QN90F QLED
The QN90F is Samsung's top 4K QLED TV for 2025. It offers a slightly brighter image than last year's model and uses a new matte screen that greatly reduces reflections.
- Samsung 98-inch QN90F QLED 4K TV ($14,999.99) - See at Amazon
- Samsung 85-inch QN90F QLED 4K TV ($4,499.99) - See at Amazon
- Samsung 75-inch QN90F QLED 4K TV ($2,999.99) - See at Amazon
- Samsung 65-inch QN90F QLED 4K TV ($2,499.99) - See at Amazon
- Samsung 55-inch QN90F QLED 4K TV ($1,799.99) - See at Amazon
- Samsung 50-inch QN90F QLED 4K TV ($1,499.99) - See at Amazon
- Samsung 43-inch QN90F QLED 4K TV ($1,299.99) - See at Amazon
The QN90F is Samsung's new top-of-the-line QLED 4K TV. It's the successor to last year's QN90D, and it offers similar performance while adding a few performance tweaks and new features.
Like its predecessor, the QN90F uses a QLED panel with a Mini LED backlight. This combo enables a bright picture with a wide range of colors and solid black-level performance. During my initial testing time with the QN90F, I measured a peak of about 2,133 nits. That's slightly brighter than last year's model and more than bright enough to enable high-end HDR performance.
Blooming (halos around bright objects) was also improved a bit compared to the older QN90D, as I noticed fewer halos around a demo clip featuring burning candles. That said, Samsung's OLED models still offer better contrast performance thanks to their more precise pixel-level dimming capabilities. Check out our QLED vs. OLED comparison for more details.
Like Samsung's high-end S95F OLED, the QN90F supports a refresh rate of 165Hz, compared to the 144Hz max on last year's QN90D.
Those improvements are all minor yet welcome additions. However, the biggest difference between the QN90F and QN90D is the new model's matte screen. The QN90D had a glossy panel but the QN90F uses the same glare-free matte screen found on Samsung's flagship S95F OLED. This is the first time that Samsung is offering its glare-free panel on the QN90 series. Again, I have mixed feelings about this type of screen, but it does a great job of combating reflections in a bright room.
The QN90F is now available in sizes ranging from 43 to 98 inches, and an even larger 115-inch model will launch later this year. Based on what I've seen so far, the QN90F looks like a worthy replacement for the QN90D. But beyond the anti-glare screen, its performance is very similar. Unless you're specifically looking for a high-end QLED with a matte panel to reduce reflections, the cheaper QN90D is a better value while it remains in stock for less money.
Samsung QN80F QLED
The QN80F is Samsung's midrange QLED TV that sits below the QN90F in its 2025 lineup. This model can't get as bright as pricier options, but it still offers solid dimming performance.
- Samsung 85-inch QN80F QLED 4K TV ($3,499.99) - See at Amazon
- Samsung 75-inch QN80F QLED 4K TV ($2,299.99) - See at Amazon
- Samsung 65-inch QN80F QLED 4K TV ($1,799.99) - See at Amazon
- Samsung 55-inch QN80F QLED 4K TV ($1,299.99) - See at Amazon
Samsung's QN80F is its latest midrange QLED 4K TV, sitting just below the QN90F. This model uses similar technology with a QLED panel and a Mini LED backlight. However, the QN80F has fewer dimming zones than its pricier sibling. This means it can't get as bright, and its contrast isn't quite as high. It's also limited to a 144Hz refresh rate rather than 165Hz.
The QN80F is now available in sizes ranging from 55 to 85 inches, but a bigger 100-inch model will be available later this year. I got to check out the 100-inch size and it looks great in person. The TV's peak brightness is dimmer than the QN90F, at a max of around 1,200 nits, but that's still a respectable number for a model in this class. Unlike the QN90F, the QN80F uses a traditional glossy screen. This means it can't block reflections as well, but it preserves black levels better in a bright room.
Though the QN80F impressed me with its solid image quality, it has tough competition from cheaper midrange QLEDs sold by brands like TCL, Hisense, and Roku. The QN80F does have a leg up in viewing angles, upscaling, and overall build quality, but it's hard to justify spending $1,800 on a 65-inch QLED in this class when you can still find last year's TCL QM7 for $700.
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